Online Marketing - To expand business and reach globally

In today's hyper competitive market, online marketing is increasingly viewed as weapon to create a unique brand identity and increase sales. To expand business and reach globally, we may need to perform the following:

1. Website optimization
2. Adding effective marketing collaterals and demos
3. Capture/collect leads from the website
4. Partner's page to call for partners and resellers
5. Search engine optimization
6. Site listing and Link Building
7. Networking with industry specific communities

Website Optimization

Website is the business card to the multitude of people who are on-line searching for the products/services. So, the quality of the website content is very significant. A well designed website with optimized content help businesses create brand recognition, support marketing activities and boost sales. On considering these aspects, we need to optimize the website content and make sure, our website:

• Introduce our company and products to the customers in an image & muti-media rich and descriptive way
• Provide contact details for customers to reach us easily and quickly via email, phone or fax.

Marketing Collaterals

Customers buy solutions not products. So, the marketing collaterals that we prepare should focus on providing solutions for our customers' business operational difficulties and problems. We need to make these marketing collaterals easily available from our website.

Collecting Leads from the Website

The main purpose of a marketing strategy is to get as much leads as possible, so that they can be converted to potential prospects and into paying customers. To capture and collect the leads from the website, we need to have a prominent Contact Us/Feedback option in all the pages of the website. We can also have a separate page that could help the website visitors to submit their Request For Proposal (RFP).

Partner's Page

To penetrate and expand the market for our products in an easy and faster way, we need to identify appropriate distribution channels like resellers, partners, etc. To call for more partners and resellers, we can have a web page on our website that gives a call for all those with experience working in academic institutes, consulting firms, LMS vendors, enterprises that are into software development, sales and consulting, etc. We can provide various options to partner with us like:

• Strategic Partners
• Technology Partners
• Channel Partners
• Lead Referral Partners

Search Engine Optimization

Search Engine Optimization is the foundation for on-line marketing. Today most of the customers use Internet search engines like Google, Yahoo, Ask, etc., to find and get details about the businesses / products that meet their requirements and expectations better. To drive these customers to our website, we need to optimize our website to appear at the top in a list of search engine results. Some of the techniques that can be used for an effective and efficient search engine optimization are:

• Build a content-rich site with most appropriate keywords that clearly describes the business and products
• Incorporate META tags in the web pages with the business/product relevant keywords
• Include the keywords that users may use in the search engines to find their required products/solutions
• Submit site to the top search engines and directories

Site Listing and Link Building

There are hundreds of places where organizations can be listed for free like web directories, supplier guides, yearbooks, handbooks, phone books, etc. We can make use of these on-line and off-line publications as much as possible to spread a word about our company, products/services. We also need to make sure that the details we submit are up to date.

Networking with Industry Specific Communities
In today's global business environment, we can find various on-line communities like forums, blogs, etc., that help individuals, small businesses and corporates in exchanging views, thoughts and experiences to enhance their businesses/domain knowledge. To maintain a pace with our dynamic business industry and create network within the industry, we need to participate and register ourself with those communities. This will not only help gain knowledge about the market requirements but also will help us creating an awareness about our company and products in the international market.