Think your products need no marketing? Think again

In this hyper-competitive market, marketing plays a vital role in creating a sustainable and profitable business. For a business not to invest in marketing is like winking at a girl in the dark - the person who winks at the girl knows what he is doing but no one else does.

To get more publicity and bring in new customers, every business needs marketing. If you think your business and products are good enough, and don't require any marketing/advertisements to attract and bring in new customers then think again.

Without any marketing, if you have good business/products, a few customers may make a path to your doors even though you live in the depths of the forests. But to bring customers in sufficient numbers, you would better need to construct a highway (execute effective marketing campaigns).