Defination: Marketing & Sales Terms

Example: Selling A Car

• Advertisement: Paint a saying "Introducing a new luxury car" on the public centric areas.
• Promotion: Put the same sign on the back of the car and have it driven into the city.
• Publicity: Get the car started by a most popular person in the city.
• Public Relations: Use the car on the promotion also for some social welfare.
• Pre-Sales: Help the visitors of the showroom with demonstrations and other details to decide the purchase.
• Sales: Have the visitor purchase the car.
• Up Selling: Sell a car of higher value.
• Cross Selling: Sell additional products and services along with the car.
• Customer Relationship: Provide value added service after sales like life-time free service.
• Account Management: Keep active interactions with potential customers to understand their changing tastes and preferences, provide exchange offers when new models of cars arrive.